Privacy policy
Contact details
Email support@thefarrelly.com
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
- Usage data (including information about how you interact with and use our website, products and services)
We collect or use the following personal information for information updates or marketing purposes:
- Website and app user journey information
- IP addresses
We do not sell user data.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
- Your right to erasure - You have the right to ask us for copies of your personal information. You can read more about this right here.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
- Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Where we get personal information from
- Personal information is limited to IP addresses, and clicks on the domain www.thefarrelly.com
How long we keep information
As part of our GDPR compliance, we are committed to limiting the retention of personal data to only what is necessary for the purposes outlined in this policy. Google Analytics data is retained for the following periods:
- Google Analytics data retention settings: By default, Google Analytics retains user-level data for 26 months. This period can be modified within Google Analytics settings. After the retention period expires, data is automatically deleted.
- Anonymized Data: Data that is fully anonymized or aggregated (e.g., reports) is retained for a longer period, as it is no longer considered personal data under GDPR.
- Cookies: The Google Analytics cookies placed on users' devices will retain data for up to 2 years, after which they are automatically deleted, unless the user visits the website again within that time frame. Users can manage and delete cookies through their browser settings.
Who we share information with
Data processors
This data processor does the following activities for us: They collect IP addresses, and page visitors on our behalf.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
- Information Commissioner’s Office
- Wycliffe House
- Water Lane
- Wilmslow
- Cheshire
- SK9 5AF
- Helpline number: 0303 123 1113
- Website: https://www.ico.org.uk/make-a-complaint
Last updated
16th of February, 2025
